Three family businesses engaged in transport and livestock activities: Doorenbos Internationaal transportbedrijf and Wiersma's Internationaal Transport in Bolsward and the Firma W Veenstra en Zn in Heeg, founded Transportonderneming Melkweg NV. In fact, these three pedigree entrepreneurs saw an opportunity in the market: RMO transport. The transport of milk from cattle farmer to dairy factory by tank truck. Until then, this transport was still mostly done in milk cans by car and ship. However, the family businesses saw that this was about to change. They saw potential in the emerging new form of milk transport. Melkweg NV became a pioneer in the field of mobile milk collection. And it became a success.
How it began in 1971
Three family businesses engaged in transport and livestock activities: Doorenbos Internationaal transportbedrijf and Wiersma's Internationaal Transport in Bolsward and the Firma W Veenstra en Zn in Heeg, founded Transportonderneming Melkweg NV. In fact, these three pedigree entrepreneurs saw an opportunity in the market: RMO transport. The transport of milk from cattle farmer to dairy factory by tank truck. Until then, this transport was still mostly done in milk cans by car and ship. However, the family businesses saw that this was about to change. They saw potential in the emerging new form of milk transport. Melkweg NV became a pioneer in the field of mobile milk collection. And it became a success.
1971: a snapshot of the year it all began for Fritom
- Flevohof opens
- We discover fondue
- Doctors Without Borders is founded
- European Cup I win goes to Ajax
- The premiere of the new James Bond: Diamonds Are Forever
- Holland-America line sails out for the last time
- On Land, Sea and Air and One of Eight are popular
- A census is taking place; it is the last
- In Zaandam, the first McDonalds opens its doors
- Jan Wolkers and Gotfried Bomans spend a week each on Rottumerplaat
- We eat Italian food at home for the first time: elbow macaroni
- Eddy Merckx wins the tour
- Haringvliet dam officially put into operation
- There are kiwis in stores for the first time
- At birthday parties the cigarettes are next to the saltines on the table
- Ard Schenk becomes world all-round speed skating champion
- Saskia and Serge finish sixth at the Eurovision Song Contest
- Military will now be allowed to decide what their hairstyle looks like
